IUCN CEC is a network driving change for sustainability. More than 1,500 members volunteer their professional expertise in learning, knowledge management and strategic communication to achieve IUCN goals.
Programme Overview 2017 - 2020
Therefore, CEC supports the realization of the IUCN One Programme (2017-2020) by contributing to the knowledge, awareness, and context of the broad and diverse audiences touched by the IUCN’s unique and dedicated work.
Vision
A world that values nature for all.
Mission
To strengthen the work of the Union through creative, innovative, and effective communication and education, ultimately influencing behavioral change for conservation and sustainability.
Objectives
The Commission on Education and Communication (CEC) recognizes that the science and resulting conservation policies supported by the International Union for the Conservation of Nature (IUCN) will only be successful if those that receive the information are aware, knowledgeable, and motivated to action by its findings.
The CEC aims to best serve the Union in its endeavor to value and conserve nature; promote effective and equitable governance of nature’s use; and deploy nature-based solutions to address societal challenges.
Therefore, CEC supports the realization of the IUCN One Programme (2017-2020) by contributing to the knowledge, awareness, and context of the broad and diverse audiences touched by the IUCN’s unique and dedicated work.
From projects that introduce children to nature, apply behavioral change methodologies to combat wildlife trafficking or better protect forests, to more effectively communicating the importance of biodiversity, the CEC aids and strengthens the Union’s work by contributing elements often absent in scientific research and conservation policy—how best to communicate, how to motivate action through behavioral science, and how to have your message heard in a noisy world. Through engagements at local, regional, national, and global levels, the CEC volunteer network helps to raise awareness, engage new audiences and build capacity to improve delivery of conservation research and motivate action.
Specific CEC objectives include:
- #NatureforAll - Implement the recently launched global campaign by building the #NatureForAll community of practice and grow the partnership to inspire a global love of nature through raising awareness and motivating new audiences to embrace nature and its value and facilitate opportunities for people to experience and connect with nature.
- Communications Connect - Establish a virtual service center facilitated by CEC experts to share information, guidance, tools, and access to experts to respond to needs for education, communications, and behavior change capacity.
- Member Engagement - Implement a strategy to ensure that CEC members around the globe reflect the diversity of the Union, represent the skills and expertise in demand for capacity building, and are motivated and equipped to serve the Union.
