Photo: IUCN Photo Library
The best way to rekindle a lost love is not to talk about what went wrong — extinction, habitat loss or resource scarcity. It’s to remember what we loved in the first place.
Twitter: #lovenotloss
Email: cec@iucn.org
HOW TO TELL A LOVE STORY
If you want a happy ending for nature and people, it has to be a love story. Personalize. Humanize. Publicize. Starting now. IUCN CEC announces a new campaign with a series of short films including ‘How to Tell a Love Story’.
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How to Join the Campaign What can you do? Join the communications campaign launched in Jeju!
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Promotion Pack This promotion pack gives you all the tools you’ll need to help us share the love message and includes: images, links and text to share. We’d love you to watch these films and share them with your friends, colleagues or whoever you think should see them. Download the pack >> |
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Film Links How to Tell a Love Story |
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Campaign Images You are welcome to download and reproduce these images when promoting the IUCN CEC campaign 'How to Tell a Love Story' |
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Love. Not Loss. Running 3.27 minutes, play this video at meetings to provoke practical discussion on communications strategies. Produced by Wildscreen for CEC and the SCBD. What if we bottled up the incredible experiences people have of nature into an inspiring positive message? This video challenges the conservation community to create messages inspired by awe and wonder, not loss and extinction. The equation is LOVE + ACTION = PUBLIC CHANGE. Contact |
